Monday, April 7, 2008

Vintage sexism  

For kicks, I was looking up some vintage sexist advertising that promotes nice little obedient and submissive women of the 50s and 60s. My favorites:

Ah, the wonderful advertising from decades ago. Looking at these, I tried to take comfort in the fact that ads promoting the obedient housewife and the submissive woman are no longer as common as they once were, but I can't lie to myself. Advertising, I think, has gotten worse. Now, ads promote women as sex objects, and many utilize underlying messages of domination, abuse, and rape. Some examples:

(Reads "The Axe Effect")

Ugh. It's everywhere. And people ignorantly claim that sexism hardly exists anymore. It exists, just in different forms. Today, we are so used to seeing sexualized images of women that we often fail to notice them and acknowledge how harmful they are. Keep an eye out, and try your best to avoid becoming numb to them.

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