Wednesday, October 6, 2010
Wow. Check out the "I Love My Boo" campaign, hitting subways now, produced by Gay Men’s Health Crisis (GMHC) (hat tip to Feministing for the info). According to GMHC:
I Love My Boo is an important campaign because it features real young men of color loving each other passionately. It contextualizes gay relationships showing what is possible through love and respect. The models are not your average chiseled bodied gay men who tend to be featured in campaigns. Rather than sexualizing gay relationships, this campaign models caring, and highlights the importance of us taking care of each other. Featured throughout New York City, I Love My Boo directly challenges homophobia and encourages all who come across it to think critically rethink our notion of love.
How often are male-identified same-gender couples portrayed in this manner? Even I was shocked to see these images because I'm not entirely used to them. There needs to be so much more of an emphasis on same-gender couples of color, and I really respect this campaign for not only covering that area, but also having the guts to show couples being affectionate. I see an immeasurable amount of ads that show straight couples nuzzling, so no one should have a problem with this, unless they can openly admit that they agree with relegating queer-identified people to a second-class status.
This month, the "I Love My Boo" ads will be hitting 1000 subway cars and 150 subway platforms in NYC. I can't wait to see one. I know that it won't be long before I see several of them vandalized... but I still can't help but get all fuzzy and warm inside when I think about the progress we're making when we can display an ad all throughout NYC that features two men of color kissing. Wow.