Saturday, October 10, 2009

Ralph Lauren apologizes for ultra-thin model  

(Left: the photoshopped image. Right: the real model)

Well, Ralph Lauren has finally apologized after getting caught photoshopping one of their models to look like she belongs on the cover of a pamphlet on anorexia. A spokesperson said:

For over 42 years, we have built a brand based on quality and integrity.

After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body.

We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately.

My beef with Ralph Lauren remains: why did you photoshop an already extremely thin model to be even thinner in the first place??

They owned up to poor photoshopping, but not to contributing to the poor body image of young girls everywhere who aspire to a misleading image of "beauty."

We're not cool, Ralph Lauren.

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1 comments: to “ Ralph Lauren apologizes for ultra-thin model

  • February 1, 2010 at 12:59 PM  

    I've seen this picture before, and heard a lot of complaints about it and I couldn't agree more with the complaints. I think it's great that Ralph Lauren apologized for the extremely alteration of the picture however I still don't think it's right. they never should have altered the picture in the first place. The original model on the right is in great shape and is far skinny enough. We talked about this picture in my psychology class last semester and for the woman on the right-her waist is smaller that the width of a soccer ball. This is completely wrong and actually physically impossible for a woman to look like this.