Monday, August 17, 2009

PETA's new deplorable advertisement  

5 comments
When I saw this posted in Feministing, I wanted to cry. PETA's at it again with offensive advertising, this time utilizing fat-shaming instead of blatant sexism or racism. Speaking as a woman who isn't a size 2, going to the beach in a bathing suit is already fucking hard enough without having to see this along the way:


Seriously, the woman in that picture doesn't even look that big. What is she, a size 10? 12? According to PETA, however, being larger makes you a whale. And as if the billboard isn't bad enough, just check out this statement from executive VP Tracy Reiman: "Trying to hide your thunder thighs and balloon belly is no day at the beach."

Why WHY does PETA feel it necessary to be so disgustingly offensive in their advertising? Sending an angry e-mail right now. Take a minute to do the same.

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5 comments: to “ PETA's new deplorable advertisement


  • August 17, 2009 at 5:49 PM  

    Look, giving Peta attention is what they want.


  • August 20, 2009 at 12:28 AM  

    PETA is getting attention either way. This is on a frickin' billboard - I think it's safe to say that they get plenty of attention.

    Anyway, you can't mobilize feminists to take action on this issue without giving PETA some extra publicity. I don't plan to not talk about their atrocities simply to avoid giving them attention.


  • August 28, 2009 at 9:29 AM  

    Yes, we need to expose PeTA's crimes against women & girls (and I do believe their actions should be classified as criminal). Many of PeTA's ad campaigns are absolutely unacceptable, yet the vast majority stay silent.

    Do those of us who support equal rights ignore it when, for example, Glen Beck uses racist hate speech?

    As a vegetarian and supporter of animal rights, I find PeTA's actions deplorable.

    Thank you Amy & Appetite for Equal Rights.


  • January 30, 2010 at 6:31 PM  

    I think its kind of hilarious. Americans are fat and if you eat veggies instead of burgers you'll probably be less fat so what?


  • April 2, 2010 at 3:29 PM  

    Wow. That is pretty insulting. Yes, PETA did gain attention - regardless whether it be positive or negative - but I think there is a much, much better way to be advertising their stance. PETA should more so focus on the ANIMALS and not the people.. rather than attacking, PETA should encourage. Or focus their ads on showing ways in which animals are being harmed, not ways in which humans are... being affected. After all, PETA does stand for people for the ethical treatment of animals... so it should be advertised in a proper way to represent that. It's kind of funny because I don't even think this ad is being too ethical towards humans..