Sunday, February 28, 2010

More commercials I can't stand: Axe uses sophisticated humor  


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15 comments: to “ More commercials I can't stand: Axe uses sophisticated humor

  • March 1, 2010 at 11:48 AM  

    This commercial is a perfect example of what advertisements today are slowly turning into. I understand that it's intent is to be humorous, but it's really appealing to men in a different way;SEX. Two attractive women talking about/washing balls that are supposed to resemble a mans? Is the sexual nature of this commercial really necessary? They could have made the commercial appealing in a humorous, not neccesarily "sexual" way, but it seems like sex is being used to sell products more than ever these days.

  • March 1, 2010 at 1:26 PM  

    This commercial again portrays women in sexualized behavior. She is cleaning mens 'balls' and the intent is to sexualize women. There are many different ways one can put up a commercial that doesnt use sex. Every single AXE body spray/wash commercial uses sex as its way to sell the product. It's unnecessary to do so, other commercial selling points would work just as well. The "clean my balls" type of commercial just appalls women and shouldn't be used at all.

  • March 1, 2010 at 8:38 PM  

    I'm not exactly surprised that Axe has stooped to this level. Their commercials have always been provocative, the most recent I can remember when a naked woman was outlined in smooth flowing leather. Creative. This one only gets more creative with its use of the "balls" double entendre. Besides the constant reference of cleaning one's balls, the biggest unnecessary sexual reference in this commercial is when they have the one attractive woman play with the two golf balls for what seems to be an extremely long time. I'm sure plenty of men were turned on at that point, and probably taking a mental note to go out and buy that product. I guess sex really does sell, but if you ask me, this went too far.

  • March 1, 2010 at 10:02 PM  

    This commercial is absolutely ridiculous. How many men do you think got somewhat aroused by this commercial? Two attractive women talking about cleaning "dirty balls." Men are taking it the wrong way, well, so is everyone else. That is the sole purpose of the commercial, to portray it in some sexual way. Sex indeed does sell; this commercial puts it to the extreme measures. The women didn't have to expose any provocative part of their body, but sometimes, actions/words are just as effective. The way the women were talking about "balls" is so much the same. Axe's usual commercials have half naked men and what not, but this one, this one was even more absurd.

  • March 1, 2010 at 11:14 PM  

    As a male.. This commercial really didnt appeal to me or make me want to go buy an axe detailer anytime soon. Although I did find it to be a bit humorous, excuse me if that offends anyone.. but I can understand the target of this commercial is to use clever sexual innuendos to promote the use of the product. In this society sex DOES sell.. and in the end the commercial was just for business purposes.

  • March 1, 2010 at 11:17 PM  

    This upsets me a great deal. The portray of women in society is appaling. This commercial only reinforces the sexual inuendos that society feed off of every day. The idea that this type of advertisment promotes sexual humor as well as the desired product is gross. I thought this commercial was tastless and pointless. I really do wonder if these types of advertisments gain more customers and brng in revenue. I have trouble understanding thier purpose if not.
    I understand using humor and even sexual humor at times but in my opinion this ad just took it one step too far.

  • March 1, 2010 at 11:26 PM  

    I cannot believe this commercial. Sure, it's probably somewhat comical to certain people, the advertising and media has gotten absurd. Of course this commercial would "sell"...It's two "hot" women cleaning "balls". The sexuality behind this commercial is truly ridiculous and totally defends the idea that SEX SELLS. I don't understand why we can't go back to normal advertising. Do some women enjoy being sex toys just to sell something? As much as this is ridiculous, I'm sure it's working. It's a sad story, yet true.

  • March 1, 2010 at 11:42 PM  

    I think this commercial could be a lot worse. At least the girl is wearing clothes that don't reveal every inch of her body. I mean yeah the commercial is about sex in society and its a dirty joke. The commercial is for Axe and of course 2 attractive girls talking about dirty balls is going to get their attention and of is going to sell. I've seen worse commercials but this just shows that America's society and media revolves around sex appeal.

  • March 2, 2010 at 8:47 PM  

    This commercial is meant to sell the new axe product, but all it does is sell sex. To have a whole commercial about "washing your balls" is a bit ridiculous. This commercial portrays the two women in a sexual way, they are both very attractive and are wearing short and low cut outfits. The men in the crowd look at themselves in comparison to the balls that are being cleaned by the product. In my opinion they just went to far this time. The "ball" reference is meant sexually not physically. This did not appeal to me nor do I think it will help sell the product.

  • March 2, 2010 at 11:21 PM  

    While the commercial didn't have any sort of retail value to me I did find it airly amusing. The only part that really annoyed me was the girl twisting the golf balls in her hand for an extended period of time. I get what Axe was trying to pull, but in all honesty, if I was a guy, I don't know how I'd feel about a testicle scrubber...

  • March 4, 2010 at 10:56 PM  

    This commercial is using women in sexual way to sell their products. This tells me that they are viewing women only as a sex objects and it is degrading women. Nowdays, this "technique" is used by throughout commercials to sell products easily. Making a profit by portraying women in sexual way for their benefit and i think it's wrong.

  • April 23, 2010 at 1:24 AM  

    I am a woman. I don't mind this commercial at all, in fact, I find it funny. The fact that the women are attractive reads to me more like standard commerical aesthetics than anything else. They are selling a product that *washes men's balls*. How else are they supposed to address it without being perhaps even more offensive or degrading or juvenile? With some vague abstract tampon style commercial - that everyone will ignore? They are tongue in cheek, they know they are being tongue in cheek, and I think the innuendo is much too obvious for anyone to take it seriously, as either actually sexual or arousing, and crosses over into absurdity for absurdity's sake.

  • October 3, 2010 at 7:27 PM  

    HAHAHAHA!! That commercial is awesome! This is why I love Axe products.
    You people need to brush the sand out of your vaginas and laugh a little. You only live once, enjoy it.

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