Wednesday, May 13, 2009

More commercials I can't stand: finally, a diet soda for REAL bros  

Oh no. Oh no no no. Pepsi has launched a disastrous new campaign, promoting PEPSI MAX, THE DIET COLA FOR MEN!

'Cause you're a big ol' sissy if you drink regular diet soda. With Pepsi Max, which is apparently made from the crushed bones of a viking, the spit of a rabid wolverine, pepper spray, and scorpion venom, you have something delicious and manly to drink while you scratch your crotch and chew on beef jerky. Don't forget to crush the can against your head after you're done drinking.

Do me a favor. Tell the men in your life that it's no BFD if they drink Diet Pepsi. Tell them that "manliness" is socially constructed and only keeps them confined into tiny boxes in which they can move very little outside before they are called "queers." Tell them to say "fuck gender roles" and live their lives the way they damn well want to.

What next?

You can also bookmark this post using your favorite bookmarking service:

Related Posts by Categories

1 comments: to “ More commercials I can't stand: finally, a diet soda for REAL bros

  • May 22, 2009 at 11:34 PM  

    I totally with you on this one, my boyfriend and I play different genders in society. Some call it "The Woman Wearing The Pants." My boyfriend is a lot more feminine than I am, people make fun of him a lot calling him gay and a sissy. It's hard for him and even me, but I don't care if they call me a butch lesbian, or what not. But, him being a man it's twice as hard on him. From the status society gives males with him needing to be manly and tough.