Friday, May 8, 2009

More commercials I can't stand: black models need not apply  

7 comments
Interesting how this commercial is all about different flavors and colors, yet it features virtually no women of color. And just for good measure, they threw in some objectification and treating the women as body parts to be ogled. Didn't know it was possible to pack so much offensiveness into just 30 seconds!

What next?

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7 comments: to “ More commercials I can't stand: black models need not apply


  • May 8, 2009 at 2:04 PM  

    Even if they were of color, we wouldn't know.

    They've been photoshopped to the point that they all have the same exact skin...


  • May 8, 2009 at 3:48 PM  

    Yeah, one of them sort of looks not-white but its hard to tell from this commercial.

    But if they'd specifically chosen a bunch of women of colour to advertise flavours, wouldn't that be just as bad?


  • May 8, 2009 at 4:10 PM  

    If it did have women of color, I can see the complain being "They are using women of color to show flavor and spice! What a stereotype! How demeaning!" I think I've seen one of those posts on your blog before.


  • May 8, 2009 at 4:10 PM  

    Oh, absolutely. But I wasn't suggesting they ALL be women of color.


  • May 8, 2009 at 4:12 PM  

    P.S. One of them looks like the could be of Asian or Hispanic descent.


  • May 8, 2009 at 8:07 PM  

    Yes, she must be, because she is the tiniest bit darker than the other women. Of course, it's nearly impossible to tell, especially when their arms are all thrown up in the air (around 10 seconds in) and they look exactly the same. Since when does one woman looking as if she might be of non-white descent constitute diversity? Why aren't one or two of them clearly not white? Why should we have to squint and put our faces extremely close to our screens to determine if one woman might be of color?

    Bottom line: I'm sick of the media slapping women in the face with this light-skinned thin-body image of beauty.


  • May 9, 2009 at 1:06 AM  

    I wasn't saying someone "might" being a minority was counted as diversity. We can only know what her ethnicity is based on what SHE identifies as. I was just making the point that "women of color" doesn't have to mean "brown people", and the fact that if they did show women of color, there would probably be a complaint about using them as a metaphor for flavor.