Tuesday, July 15, 2008

NYC transit rejects anti-groping campaign  


NYC transit has refused to put this anti-groping campaign into action. Although 10% of women report being touched, grabbed, or rubbed up against on the subway, some people were afraid that it would actually increase harassment.

(Just like handing out condoms will make teenagers have sex).

I think the slogan needs some work; it needs to be harsher and snappier. Maybe something like, "Warning: wandering hands may lead to your castration. Keep them to yourself." But regardless, the ad should be put into action and then the groping rate should be carefully monitored to see if it increases or decreases. Because what if the ads turn out to work in reducing subway harassment? Withholding them on sheer fear isn't helping the situation in any way. Something needs to be done because 10% is a disgustingly high number.

What next?

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2 comments: to “ NYC transit rejects anti-groping campaign

  • July 15, 2008 at 10:45 PM  

    I highly doubt that most of the disgusting subway-gropers are the kind that take the time to read anything. Wonderful priorities... I see ads on the subway for like, impotence pills and dating hotlines.

  • July 16, 2008 at 2:42 AM  

    Yeah, sometimes blunt, rude, in-your-face advertising works to get the point accross, like these might for potential gropers.

    Believe it or not, potential gropers probably do read - so these ads may have some hope. People tend to just glance at subway ads, but one with a phrase like that might get a second look.