"Shine" is a new site that has been launched by Yahoo to bring women information about parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology. After exploring Shine for a little while, I did notice some positive aspects of it; promoting healthy living, exposing sexism and beauty pressures in our society, conducting interviews with famous women. Not so bad.

Well, despite these hits, Shine is certainly not without its misses. One article that caught my eye was entitled "Jessica Alba: What was she thinking...?" It features a photo of the pregnant Jessica Alba at the Nickelodeon Kid's Choice Awards, sporting a beautiful green dress and holding a Nickelodeon award. The author of this article made a list of "thoughts" going through Alba's head, the last one being, "It's one thing to be a blimp, but do I actually have to hold one?"

Calling a pregnant woman a blimp. Nice. Please join the handful of other wonderful people who have left angry comments and voice your opinions on promoting these negative ideas on a supposed "woman-friendly" website.

Another aspect of Shine that I found particularly unacceptable is the fact that they bashed Maxim for their "Unsexiest Women" list, and commended The Phoenix for doing the same for males. I think that if Shine wants to survive as a website, exhibiting hypocrisy is a step in the wrong direction. I decided to take a look at this 100 Unsexiest Men list on The Phoenix. It is, to say the least, more than insulting.

The introduction to the list tries to outright abolish any concerns the reader might have of the list perpetuating shallow beauty pressures.

We’re not talking about mere un-handsomeness or bodily imperfection here. We’re not talking about bad-hair days or bad breath. No, compared with the characters we’re about to unleash on you, your average lump (or indeed, your average male Phoenix staffer) is a walking Michelangelo masterpiece. These are, for the most part, men whose behavior is so wretched, whose character is so flawed, that it transcends traditional definitions of attractiveness.

Or maybe their unshallow mentality is to be found in them referring to both "Project Runway" star Christian Siriano and magic guru Criss Angel as a "trannies." Classy.