Sunday, July 19, 2009

Vintage (non)sexism  

I came across this vintage Lego advertisement via Sociological Images:

I just love it. Not only is it undeniably rare to see a little girl featured in an advertisement for a traditionally "boy's" toy, but it seems even rarer to see her dressed in jeans and sneakers as opposed to pink tutus and bedazzled tiaras.

As a kid, I used to play with many "girl's" toys, like Barbie and Polly Pocket, but one of my favorite toys was a play toolkit. I used to spend hours "fixing" things with my plastic wrench and screwdriver, and I remember feeling inexplicably cool while doing so. In retrospect, I'm sure this feeling came from my knowledge that I was playing with a toy that I wasn't "supposed" to be playing with. Maybe that's why it was my favorite one.

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6 comments: to “ Vintage (non)sexism

  • July 19, 2009 at 6:44 PM  

    Yeah, that was before they got popular and had guns and stuff added.


  • March 31, 2011 at 11:14 AM  

    I can think as a normal person, and they will said that this shouldn't be because her can become a lesbian or something like that, that's bullshit, I'm saying this because I already hear it, but doesn't matter what she plays, it's a about the education that the parents give to the children, If I had a daughter I will not care if she become a lesbian or not, it's her life she can do whatever she wants.

  • May 5, 2011 at 10:32 AM  

    in this case you show a toy that can be used by both sex without a problem, Lego is perfect to put boys and girls work together, and help in the formation of a better relation between sex.

  • November 15, 2011 at 10:46 AM  

    I think that this is really important to the preservation of the sexual health , I do not know , it is just my opinion !

  • April 10, 2012 at 4:30 PM  

    I think you giving great advice for playwrights staring out.Very nicely described your thoughts here.I like to read more about this.

  • June 15, 2012 at 10:16 PM  

    Fantastic post.I like your article.Very informative post.